Yummy is a gender neutral fragrance brand extension inspired by the offbeat, fashion powerhouse Eckhaus Latta. The push for genderless skincare, cosmetics, and fragrance is a train that can’t be stopped with the Gen-Z and Millennials demanding fluidity within the products they use and clothes they wear.
The presentation includes product market strategy, brand and consumer analysis, marketing campaign, technical specs and mockups, store displays, and advertising strategy.
Credits:
Project Directors, Stylist, Editors:
Jenna Visage @jennajmv
Julia Blandford @julia.blandford
Stylist:
Emily McRae @emilymcraex
Photography:
Julia Blandford assisted by Peter Chrzan
Models:
Brandon Hessinger @brandon.west.hessinger
Jachai Dejesus @juhkydayhaysoos
Mallory Wolk @mallory.wolk
Erin Kenne @ur_vitamin_e
Cameron Cox @cameroncox
Makeup:
Zyria Stevenson @___artist
Presentation Edits:
Jenna Visage and Julia Blandford