Frayed is a fashion denim company that specializes in genderless denim. This project examines target market, company values, sourcing, techpacks, and costing sheets.

This print and capsule collection highlights the timeless style of Hermes and irreverent work of Hannah Höch, the Dada artist. Through the development of this collection I was able to understand the importance of collaboration between industries. Within elements of collaboration being timely and clear while communicating the story and importance of this collaboration is the key to success.